Hand crafted and pixel perfect!
Email Marketing, Website Design, Responsive Design, UI Design, UX Design, Front-End Development and Technical Consulting. I’m currently working as a Senior Technical Producer consultant for the Salesforce Marketing Cloud services organization. I am a Certified Salesforce Marketing Cloud Email Specialist and a Salesforce Certified Administrator.
I create beautiful emails and websites that stand out from the crowd.
I've built engaging emails and landing pages using Salesforce Marketing Cloud, Marketo, Mail Chimp and Constant Contact.
Using the Adobe Creative Suite I'm able to design unique and engaging website layouts that are unique to your brand.
I ensure that websites, emails and landing pages render properly across desktops, laptops, tablets and mobile devices.
Ensuring that the user flow is simple and direct. Displaying information so that it's designed in a clean and modern format.
Salesforce Marketing Cloud
Currently a Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Administrator, and Sr Technical Producer Consultant for the Salesforce Marketing Cloud organization.
Delivering highly personalized data driven email engagements
Creating dynamic email solutions that uses AMPScript to leverage data to deliver a personalized experience for each subscriber.
Creating triggered emails such as email receipts, birthday emails, welcome emails, abandoned cart emails and more.
Designing responsive emails that can be deployed across multiple devices such as desktops and mobile tablet devices.
Building emails that leverage HTML, CSS, XML and AMPScript to deliver highly personalized data driven dynamic emails.
Designing custom website solutions that deploy across multiple platforms
Making sure website navigation bars are above the fold and easy to access at all times. Good navigation bar should drive traffic to key pages of interest. It should also allow the user to flow throughout the various pages with ease.
Positioning & Alignment
Arranging website elements in a way where important content is positioned in key focal points throughout the page. Aligning these elements in a way that makes it simple for the user to consume.
Making sure that websites are easy to use. Adjusting the positioning and alignment of website elements that make it easy for your viewers. The goal is to drive users to where they want to be with the fewest amounts of clicks possible.
Websites should be mobile friendly. The majority of online users are experiencing the web via a mobile device. Your website should be built with a mobile-first approach.
Web design approach that makes web pages render well on a variety of devices and or screen sizes.
Responsive websites should transform itself to fit various devices and screen sizes. Website elements should wrap and resize gracefully when transitioning from desktop, tablets and mobile devices.
In the past, multiple versions of website elements were used to display both desktop and mobile content. Responsive design allows you to manage a single version of content that wraps and resizes itself based on the device or screen size you're viewing it in.
Responsive design allows content to stack on top of one another creating a simple way for viewers to scroll through content. Using responsive design eliminates horizontal scrolling giving users a smoother experience when scanning content on your website.
Studies show that 79% of online users will be viewing web pages from a mobile device by the end of 2018. It's important that your website evolves to the new digital landscape. Responsive design improves visitors experience when viewing your website.
Designing user interfaces for emails, websites and web applications for desktop, tablet and mobile devices while putting focus on maximizing usability and the user experience.
Intuitive UI is consistent. By being consistent, the user already knows how to use your product from previous experience, thus that becomes intuitive for them and the learning curve is virtually flat.
Focus on user goals. User experience is the priority. Think the same way users do. Understand their needs, and how they want their needs to be met when using your website.
Our human eyes naturally want grouping to help organize contents of a page. We like a degree of similarity between elements to bring a sense of organization and thoughtfulness to the things we're viewing online.
However, with order comes chaos. Every well structured grid, every correct hierarchy needs a degree of variety. Variety brings surprise, it brings in concepts like scale, hierarchy and diversity, which creates interest
Writing code that renders and behaves the same from browser to browser. Creating the most consistent experience for browsers such as: Chrome, Firefox, Safari, Opera, etc.
Quality Assurance for the web is often referred to as QA which is ultimately the proof and review of online web pages and or web apps. The QA process is meant to discover design issues and development errors during the build process.
Industry Best Practices
Staying on top of the latest innovating technologies, standards, and best practices is important. Things move and change VERY fast in the world of Web Development. As front end developers it's important for us to be learning in our careers to ensure we're evolving to new technologies and shifting digital landscapes.
Salesforce Marketing Cloud
Offering a variety of different skill sets to be used throughout the Salesforce Marketing Cloud application that help you grow your business by boosting engagement.
Certified Email Specialist
As a SFMC Certified Email Specialist I have knowledge, skills, and experience in email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
This credential focuses on the features and functionality used to maintain a Salesforce implementation. Managing functions available to an end user, and the configuration and management options available to an administrator across the Sales, Service, and Collaboration Clouds.
Sr. Technical Producer
As a SFMC (Salesforce Marketing Cloud) Technical Producer Senior Consultant I help major brands with their email marketing needs. Working 1:1 with clients to build email and landing page solutions that help them deliver personalized email engagements to their target audience.
As a Salesforce consultant our goal is to build trust and add value to customers businesses. We develop appropriate solutions and analyse how changes impact business for better or worse. My time is spent helping clients increase engagement thru personalized data driven emails.