Banner Marketing Services .
Know the Audience
The only thing you should have in mind before you start designing a banner ad, is your audience. They are the ones who will see your banner ads and you want them to click on it, right? So in that case, you need to think exactly like your audience.
Your banner ad can be the bridge between your customer’s problem and solution. So, the banner you’re creating must tell them that after clicking on it, it will take them to a page that will help them solve their problem.
Unique Value Proposition
when you design your banner ad and it has all the elements it needs to stand out from the crowded web, you need to also create a powerful value proposition that will trigger an emotion in the mind of the user, so in that way he will click on your banner.
According to Google, you should place your banner ads ABOVE the fold and “show off your content”. Simple said, place your ads close to the content that your users wants to consume, and also, make sure that the banner ad is not intrusive.