UI/UX Design Services .
Intuitive UI is consistent. By being consistent, the user already knows how to use your product from previous experience, thus that becomes intuitive for them and the learning curve is virtually flat.
Focus on user goals. User experience is the priority. Think the same way users do. Understand their needs, and how they want their needs to be met when using your website.
Our human eyes naturally want grouping to help organize contents of a page. We like a degree of similarity between elements to bring a sense of organization and thoughtfulness to the things we're viewing online.
However, with order comes chaos. Every well structured grid, every correct hierarchy needs a degree of variety. Variety brings surprise, it brings in concepts like scale, hierarchy and diversity, which creates interest.